Affective commitment to the employer brand : development and validation of a scale
Year of publication: |
January-March 2016
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Authors: | Fernandez-Lores, Susana ; Gavilan, Diana ; Avello, Maria ; Blasco, Francisca |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier EspaƱa, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 19.2016, 1, p. 40-54
|
Subject: | Employer branding | Affective commitment | Work experience | Measurement scale | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention | Personalmanagement | Human Resource Management |
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