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Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine; Klingler, Walter - In: Media-Perspektiven (2009) 3, pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
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Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo; Krider, Robert E.; Ho, Jason - In: Journal of advertising research 55 (2015) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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The importance of suspense and surprise in entertainment demand: evidence from Wimbledon
Bizzozero, Paolo; Flepp, Raphael; Franck, Egon - 2015
Persistent link: https://www.econbiz.de/10011418686
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of advertising research 52 (2012) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia; Schau, Hope Jensen - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie - In: JMM : the international journal on media management 18 (2016) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
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Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José; Péred, Levi; Puente, Victor; … - In: Contemporary research in sports economics : proceedings …, (pp. 207-229). 2014
Persistent link: https://www.econbiz.de/10010425668
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It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715