The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Peter J. Danaher; Tracey S. Dagger
| Year of publication: |
2012
|
|---|---|
| Authors: | Danaher, Peter J. ; Dagger, Tracey S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 225-233
|
| Subject: | Fernsehprogramm | Television programme | Zeit | Time | Fernsehnutzung | Television usage | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009618393