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The power of personal brand authenticity and identification : top celebrity players’ contribution to loyalty toward football

Kucharska, Wioleta; Confente, Ilenia; Brunetti, Federico - In: Journal of Product & Brand Management 29 (2020) 6, pp. 815-830

Purpose: In the current era of fake news, illusions, manipulations and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study aims to examine the influence of the personal brand authenticity of top football players on loyalty to...

Persistent link: https://www.econbiz.de/10012278846

The role of online brand communties on building brand equity and loyalty through relational benefits

Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308

Persistent link: https://www.econbiz.de/10011912922

The contribution of entrepreneurship to society

Kaufmann, Hans Rüdiger - In: International journal of entrepreneurship and small business 7 (2009) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10003809590

The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market

Kaufmann, Hans Rüdiger; Zagorac, Zorica; Sanchez … - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 241-253

Persistent link: https://www.econbiz.de/10003771032

European and Mediterranean trends and challenges in the 21th century

Kaufmann, Hans Rüdiger (contributor) - 2009

Persistent link: https://www.econbiz.de/10003928453

Reflection on knowledge transfer methodologies in Eastern/Western European co-operations

Sánchez Bengoa, Dolores; Kaufmann, Hans Rüdiger; … - In: EuroMed journal of business 4 (2009) 2, pp. 127-142

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Developing inter-regional brands

Kaufmann, Hans Rüdiger; Durst, Susanne - In: EuroMed journal of business 3 (2008) 1, pp. 38-62

Persistent link: https://www.econbiz.de/10003930225

The impact of decision-maker's identity on SME internationalisation : do origins matter?

Sommer, Lutz; Kaufmann, Hans Rüdiger; Haug, Manuel; … - In: International journal of business and globalisation : IJBG 5 (2010) 1, pp. 90-113

Persistent link: https://www.econbiz.de/10003989850

Internationalization of SMEs in Liechtenstein

Kaufmann, Hans Rüdiger - In: Handbook of research on European business and …, (pp. 386-409). 2008

Persistent link: https://www.econbiz.de/10003711162

Corporate branding and transformational leadership in turbulent times

Kaufmann, Hans Rüdiger; Vrontis, Demetris; Czinkota, … - In: The journal of product & brand management 21 (2012) 3, pp. 192-204

Persistent link: https://www.econbiz.de/10009570744

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