Corporate branding and transformational leadership in turbulent times
Year of publication: |
2012
|
---|---|
Authors: | Kaufmann, Hans Rüdiger ; Vrontis, Demetris ; Czinkota, Michael R. ; Hadiono, Alvin |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 3, p. 192-204
|
Subject: | Führungsstil | Leadership style | Markenführung | Brand management | Markenarchitektur | Brand architecture |
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