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Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133
Persistent link: https://www.econbiz.de/10012055987
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian; Ekinci, Yuksel; Japutra, Arnold - In: International journal of market research 61 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng; Pwaka, Oliver - In: International journal of retail and distribution management 51 (2023) 13, pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
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Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 2, pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
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How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri; Botha, Elsamari; Ferreira, Caitlin; … - In: Journal of business research : JBR 149 (2022), pp. 651-662
Persistent link: https://www.econbiz.de/10013325669