The phenomena of volunteering, as part of the non-for profit sector, can be studied from a marketing approach in the context of the study of Special Events. In this study we wish to explore volunteering in a Religious Mega-Event though the concept of pre-use (expected) and post-use (perceived)...

Purpose – The purpose of this paper is to present volunteering in tourism events as a sort of spontaneous community participation that has far‐reaching consequences for destination management. It chooses the concept of value to explore volunteering experience in an international religious...

Purpose – The purpose of the paper is to identify and measure the main standards of the wine lists of upscale restaurants. Design/methodology/approach – Wine lists of a sample of 50 upscale restaurants were analyzed. A cluster analysis was performed. Findings – Three differentiated...

This paper describes the evolution of research in retailing comparing three different geographic regions: Spain, Europe and the USA. Working on the basis of a bibliographic review of the academic research published between 1996 and 2000, together with a content analysis, the results of this...