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With power comes responsibility : how powerful marketing departments can help prevent myopic management

Srinivasan, Raji; Ramani, Nandini - In: Journal of marketing 83 (2019) 3, pp. 108-125

Persistent link: https://www.econbiz.de/10012176004

Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment

Ramani, Nandini; Srinivasan, Raji - In: Journal of marketing 83 (2019) 5, pp. 97-114

Persistent link: https://www.econbiz.de/10012176146

Marketing metrics for B2B firms

Srinivasan, Raji - In: Handbook of business-to-business marketing, (pp. 715-730). 2012

Persistent link: https://www.econbiz.de/10009500106

Customer equity management : opportunities and threats from new technologies

Srinivasan, Raji - In: Handbook of research on customer equity in marketing, (pp. 382-398). 2015

Persistent link: https://www.econbiz.de/10010483418

Will haste make waste : A counter‐point to the benefits of accelerating innovations

Srinivasan, Raji - In: Journal of Product Innovation Management 38 (2021) 2, pp. 242-244

Persistent link: https://www.econbiz.de/10012538223

Performance determinants for male and female entrepreneurs

Srinivasan, Raji; Woo, Carolyn Y.; Cooper, Arnold C. - 1994

Persistent link: https://www.econbiz.de/10000890716

Cross-selling in customer service

Srinivasan, Raji (contributor) - 2010

Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, firms are looking to cross-sell products during customer service...

Persistent link: https://www.econbiz.de/10009429345

Vicarious learning in new product introductions in the early years of a converging market

Srinivasan, Raji; Haunschild, Pamela; Grewal, Rajdeep - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10003632012

Interactive technologies and retailing strategy : a review, conceptual framework and future research directions

Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110

Persistent link: https://www.econbiz.de/10003987328

Marketing spending strategy in recessions

Lilien, Gary L.; Srinivasan, Raji - In: Australasian marketing journal 18 (2010) 3, pp. 181-182

Persistent link: https://www.econbiz.de/10008654340