In the academic literature, the modelling of brand choice and switching behavior has a long history for frequently purchased packaged goods. Comparable efforts with consumer durable goods, however, are generally absent. This paper presents an application of the brand switching model proposed by...

Learning curve effects, aspects of consumer demand models (e.g., reservation price distributions, intertemporal utility maximizing behavior), and competitive activity are reasons which have been offered to explain why prices of new durables decline over time. This paper presents an alternative...

This paper presents research initiated in 1978 to examine the marketing effectiveness of the U.S. Navy recruiting program and to quantify the relationship between marketing efforts and enlistment achievements. The major component of the research was a one-year, controlled experiment in which...