In this paper, we examine the evolution of multi-unit franchising (MUF) research and develop an integrative model for the franchisor's choice of ownership strategy between single-unit and multi-unit franchising. Although several empirical studies were published on MUF in the last two decades,...

Digital technologies are revolutionizing collaboration and value co-creation across traditional industry boundaries and thus generating the need for adaptive and innovative business models, new and flexible network forms as well as new digital processes and capabilities. Digital technologies are...