Chaker, Nawar N.; Nowlin, Edward L.; Walker, Doug; … - In: European Journal of Marketing 55 (2020) 3, pp. 671-699
Purpose: Salespeople frequently face the predicament of wanting to protect their market knowledge from coworkers while not appearing recalcitrant. Considering the choice of disclosing information or refusing to disclose, they may choose a third option: appearing to share knowledge while...