Social marketing has experienced substantial growth over the last three decades and its utilization has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

Social marketing has experienced substantial growth over the last three decades and its utilisation has spread into various domains of social and public life. However, certain barriers to its expansion do still remain. The proliferation of various definitions and the lack of consensus on what...

In a competitive higher education market offering the kind of education that meets the expectations of both the students and the labour market has been fundamental for attracting and maintaining students at higher education institutions (HEIs). The aim of this study was to determine the factors...