Sinha, Piyush Kumar; Banerjee, Arindam - In: International Journal of Retail & Distribution Management 32 (2004) 10, pp. 482-494
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct store features as perceived by respondents with the true motivations of...