A multi‐attribute approach to understanding shopper segments

The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and their implications are discussed.

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Year of publication:	2003
Authors:	Yavas, Ugur
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 31.2003, 11, p. 541-548
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Surveys \| Performance monitoring \| United States of America

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09590550310503276 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014803102