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Marketing : the paradigm shift
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Consumer behaviour
22
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19
Marketing
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Entrepreneurship
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Entrepreneurs
9
Marketing management
9
Marketingmanagement
9
Africa
8
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Afrika
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Children
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Kinder
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Developing countries
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Großbritannien
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Nigeria
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Women
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Brand management
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English
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Gbadamosi, Ayantunji
70
Nwankwo, Sonny
14
Madichie, Nnamdi O.
6
Ojo, Sanya
6
Osei, Collins
3
Yusuf, Tajudeen Olalekan
3
Al Abdulrazak, Rula M.
2
Emmanuel-Stephen, Christiana Mbang
2
Hamadu, Dallah
2
Hamelin, Nicolas
2
Rwelamila, Pantaleo
2
Ensor, John
1
Fletcher, Kathy-Ann
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Hajli, Nick
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Hinson, Robert
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Ingunjiri, Irene
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Mingazova, Diliara
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Mokannef, Amina
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Nadeem, Waqar
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Oniku, Ayodele Christopher
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Sani, Kareem F.
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Sharma, Adya
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Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Critical perspectives on diversity, equity, and inclusion in marketing
3
Journal of fashion marketing and management
3
Society and Business Review
3
Society and business review
3
African journal of accounting, economics, finance and banking research
2
Contemporary issues in marketing : principles and practice
2
Entrepreneurship and regional development : an international journal
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Journal of African business
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of small business and enterprise development
2
Marketing Intelligence & Planning
2
Thunderbird international business review
2
Young consumers : insight and ideas for responsible marketers
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Business and digital transformation
1
Electronic commerce research
1
Entrepreneurship & Regional Development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Consumer Studies
1
International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of Management Development
1
Journal of Small Business and Enterprise Development
1
Journal of strategic marketing
1
Premier Reference Source
1
Premier reference source
1
The Routledge companion to business in Africa
1
The international journal of entrepreneurship and innovation
1
The journal of brand management : an international journal
1
The journal of management development
1
The marketing review
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
Young Consumers
1
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ECONIS (ZBW)
49
Other ZBW resources
12
OLC EcoSci
8
RePEc
1
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Regulating child-related advertising in Nigeria
Gbadamosi, Ayantunji
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10008667650
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2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
Saved in:
4
Cognitive dissonance : the implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products
Gbadamosi, Ayantunji
- In:
International journal of retail & distribution management
37
(
2009
)
12
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10009521944
Saved in:
5
Low-income consumers' reactions to low-involvement products
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 882-899
Persistent link: https://www.econbiz.de/10009526317
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6
Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009532734
Saved in:
7
Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji
- In:
Society and business review
10
(
2015
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
Saved in:
8
Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
Saved in:
9
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
10
Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
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