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Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.; Leeflang, Peter; Srinivasan, Shuba; … - In: Journal of marketing 75 (2011) 1, pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
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Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.; Leeflang, Peter; Wieringa, Jaap E. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471
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Big data and data science methods for management research
George, Gerard; Osinga, Ernst C.; Lavie, Dovev; Scott, … - In: Academy of Management journal : AMJ 59 (2016) 5, pp. 1493-1507
Persistent link: https://www.econbiz.de/10011615308
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What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 901-913
Persistent link: https://www.econbiz.de/10011784990