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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69

Persistent link: https://www.econbiz.de/10009774961

Organizational culture, competitive strategy, and performance in Ghana

Dadzie, Charlene A.; Winston, Evelyn M.; Dadzie, Kofi Q. - In: Journal of African business 13 (2012) 1/3, pp. 172-182

Persistent link: https://www.econbiz.de/10009710159

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework

Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256

Persistent link: https://www.econbiz.de/10011738263

How managers handle conflict in supply chain collaborative relationships in Ghana

Winston, Evelyn; Dadzie, Charlene A.; Dadzie, Kofi Q. - In: Journal of African business 10 (2009) 2, pp. 203-217

Persistent link: https://www.econbiz.de/10003912526

Invited editorial: Reappraising competing dominant logics for African business research

Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6

Persistent link: https://www.econbiz.de/10010246248

Trust and duration of buyer-seller relationship in emerging markets

Dadzie, Kofi Q.; Dadzie, Charlene A.; Williams, Alvin J. - In: Journal of Business & Industrial Marketing 33 (2018) 1, pp. 134-144

Purpose: This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated by small, fragmented sellers/suppliers....

Persistent link: https://www.econbiz.de/10012073208

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742

Cocoa production technology in Ghana : an application of the translog production function

Gyimah-Brempong, Kwabena - In: Eastern Africa economic review 3 (1987) 1, pp. 15-20

Persistent link: https://www.econbiz.de/10001038679