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Persistent link: https://www.econbiz.de/10014303681

How to purchase carbon emission right optimally for energy-consuming enterprises? : analysis based on optimal stopping model

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Do credit rating agencies listen to investors' voices on social media? : evidence from China

Liu, Yue; Yang, Lingxuan; Zhou, Jing - In: International review of economics & finance : IREF 88 (2023), pp. 1475-1499

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Factors influencing parasocial relationship in the virtual reality shopping environment : the moderating role of celebrity endorser dynamism

Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 398-413

Purpose This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between...

Persistent link: https://www.econbiz.de/10013553062

Lagrangian inference for ranking problems

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How does occupational stigma and work dirtiness inhibit hotel front-line employees' proactive customer service performance and its solutions

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