Purpose In previous research on rhetoric and narrative in management research, cultural narratives have been studied as … similar exploration of rhetoric while focusing on a modern example from popular culture: the television series Mad Men … advertising. Mad Men is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in …

parties or media. Originality/value This study contributes to the evolving area of rhetoric in leadership/management and it …

Purpose This paper has two purposes. First, it aims to explore how Australian universities used calculative rhetoric … legitimized through a well-blended pathos, logos and ethos rhetoric. Design/methodology/approach Building on a rhetorical theory …–logos–ethos rhetoric. Research limitations/implications While this study is constrained to Australian public universities’ financial …

Purpose – The purpose of this paper is to analyze media storytelling and rhetoric surrounding the credibility of the … unfolding economic crisis, but the future of accounting itself. In terms of rhetoric, we extended the application of pathos … through cascade rhetoric the future is shaped.  …

Purpose The aim of this paper is to study the rhetoric of goodwill impairment, more specifically rhetoric, as it is … natural language and rhetoric in financial communication.  …

idea that rhetoric is an important form of organizational discourse has gained interest among organizational scholars in …. These scholars recognize that rhetoric plays an important role in creating, maintaining, and disrupting organizational and …

the categories of Aristotle's rhetoric, a method is developed that is replicable with a limited background in the source …

legitimize their work by introducing a rhetoric-orientation view of social entrepreneurship (SE). Design … entrepreneurs. It offers validation and exploration of new concepts pertaining to the rhetoric orientations of SE. Findings This … study confirms prior untested assumptions that the rhetoric of social entrepreneurs is more other, stakeholder engagement …