online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can …The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and … for traditional wine through a Tobit model methodology. The results suggest that millennials are willing to pay a higher … price depending on demographic factors such as monthly disposable income, on wine involvement variables such as consumption …

This study explored the view that distributors have towards the most valued wine attributes by consumers in the US … consumer studies' findings, especially for the influence of medals/awards, the origin of the wine, grape variety, and price … experience of wine distributors generates valuable information through a smaller sample at a lower cost than through applying …