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Employing Personal Construct Theory to Understand Information Systems: A Practical Guide for Researchers -- Psychological Ownership and the Individual Appropriation of Technology -- Transactive Memory and its Application in IS Research -- The Language-Action Approach: Information Systems...
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The Updated DeLone and McLean Model of Information Systems Success -- If They Build It, Will They Come? The Technology Acceptance Model -- A Bibliometric Analysis of Articles Citing the Unified Theory of Acceptance and Use of Technology -- Why do People Reject Technologies: A Review of User...
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This study explores a range of organizational factors that drive success in organizational level information technology (IT) innovation adoption. A comprehensive model of organizational level IT innovation adoption is presented based on a context-mechanism-outcome perspective and by drawing on...
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Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...
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