Mobile Marketing Channel : Online Consumer Behavior

by Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7 Conclusion.

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Year of publication:	2016
Authors:	Shareef, Mahmud Akhter
Other Persons:	Dwivedi, Yogesh Kumar (contributor) ; Kumar, Vinod (contributor)
Publisher:	Cham : Springer International Publishing
Subject:	Online-Marketing \| Internet marketing \| Mobile Marketing \| Mobile marketing \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Verbraucherverhalten \| Electronic Commerce
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XX, 132 p. 15 illus., 12 illus. in color, online resource)
Series:	SpringerBriefs in Business SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-3-319-31287-3 ; 978-3-319-31285-9
Other identifiers:	10.1007/978-3-319-31287-3 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019777