Linsner, Annika; Hill, Brad; Hallmann, Kirstin; … - In: Sport, Business and Management: An International Journal 10 (2020) 4, pp. 431-449
Purpose: This study identifies important dimensions of the athlete brand identity construct incorporating the athlete perspective. It also uses Rasch analysis to provide a practical tool (the Athlete Brand Identity Scale) to measure how closely an athlete's personal brand identity is aligned...