Aylott, Russell; Mitchell, Vincent‐Wayne - In: International Journal of Retail & Distribution Management 26 (1998) 9, pp. 362-373
assortment, store environment and store image, but very little research has considered stress as a determinant. This is despite … shopping to be stressful, but time pressure was mentioned as only one factor causing shopping stress; other factors included … assortment, music, and lighting. The article concludes by proposing a shopping stress curve for future examination. …