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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi; Ayyash, Mohannad Moufeed - In: International journal of networking and virtual … 24 (2021) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
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Success factors of brand community management in social media
Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de; Chaves, Marcirio Silveira - In: International journal of e-business research : an … 17 (2021) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
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Facebook commerce usage intention : a symmetric and asymmetric approach
Santos, Manuel Alonso dos; Jiménez, M. Alguacil; … - In: Information technology and management 21 (2020) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10012310182
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485