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Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
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Social media and marketing education : a review of current practices in curriculum development
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; … - In: Journal of marketing education : JME 37 (2015) 2, pp. 76-87
Persistent link: https://www.econbiz.de/10011336519
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Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn; Crittenden, William F. - In: Journal of marketing education : JME 37 (2015) 2, pp. 71-75
Persistent link: https://www.econbiz.de/10011336521
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Special issue: Digital and social media marketing in business education : implications for the marketing curriculum
Crittenden, Victoria Lynn (contributor) - 2015
Persistent link: https://www.econbiz.de/10011336522
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Teaching international business via social media projects
Alon, Ilan; Herath, Ruwanthi Kumari - In: Journal of teaching in international business 25 (2014) 1, pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
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Embedding social media to fostering entrepreneurship education : case study from Egypt
El Bedawy, Randa; Farag, Mohamed - In: Journal of international business and economics : JIBE 16 (2016) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011514236
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The uses of Facebook technologies in hospitality curriculum on an experiential learning platform for a new generation of students
Harris, Christopher W. - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 805-825
Persistent link: https://www.econbiz.de/10009686048
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Using a class blog for student experiential learning reflection in business courses
Ferguson, Jodie L.; Makarem, Suzanne C.; Jones, Rebecca E. - In: Journal of education for business 91 (2016) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011498042
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Students' perceptions and experiences of social media in higher education
Neier, Stacy; Zayer, Linda Tuncay - In: Journal of marketing education : JME 37 (2015) 3, pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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Social media engages online entrepreneurship students
Archer, Geoffrey R.; Axe, Jo - In: Cutting-edge social media approaches to business …, (pp. 159-177). 2010
Persistent link: https://www.econbiz.de/10008810870