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The more the better vs. less is more : strategic alliances, bricolage and social performance in social enterprises

Liu, Wentong; Kwong, Caleb; Kim, Young Ah; Liu, Hongfei - In: Journal of business research : JBR 137 (2021), pp. 128-142

Persistent link: https://www.econbiz.de/10012665697

Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective

Liu, Hongfei; Jayawardhena, Chanaka; Dibb, Sally; … - In: Tourism management : research, policies, practice 75 (2019), pp. 381-392

Persistent link: https://www.econbiz.de/10012063617

Effects of ethical certification and ethical eWoM on talent attraction

Osburg, Victoria-Sophie; Yoganathan, Vignesh; … - In: Journal of business ethics : JBE 164 (2020) 3, pp. 535-548

Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicality result from market signals that are either...

Persistent link: https://www.econbiz.de/10012227960

Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation

Babu, Mujahid Mohiuddin; Liu, Hongfei; Jayawardhena, Chanaka - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 662-692

Persistent link: https://www.econbiz.de/10012178421

Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age

Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014550367

The impact of electronic word-of-mouth (eWOM) on consumer behaviours

Liu, Hongfei; Shaalan, Ahmed; Jayawardhena, Chanaka - In: The SAGE handbook of digital marketing, (pp. 136-158). 2022

Persistent link: https://www.econbiz.de/10013367075

Strengthening consumer-brand relationships through avatars

Elsharnouby, Mohamed H.; Jayawardhena, Chanaka; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 581-601

Persistent link: https://www.econbiz.de/10014313644

Guest editorial: artificial intelligence application and future research directions in interactive marketing

Hao, Andy; Liu, Hongfei - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10014475042

Special Issue: artificial intelligence application and future research directions in interactive marketing

Hao, Andy (ed.); Liu, Hongfei (ed.) - 2024

Persistent link: https://www.econbiz.de/10014475050

Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective

Gao, Youjiang; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 663-680

Persistent link: https://www.econbiz.de/10014427944