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The effects of option framing on consumer choices : making decisions in rational versus experiential processing modes
Biswas, Dipayan - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 284-299
Persistent link: https://www.econbiz.de/10003899850
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Sensory aspects of branding
Biswas, Dipayan - In: The Routledge companion to contemporary brand management, (pp. 218-227). 2016
Persistent link: https://www.econbiz.de/10011515396
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Editorial: Making behavioral research more practically relevant
Biswas, Dipayan - In: The journal of consumer marketing 31 (2014) 5, pp. 349-350
Persistent link: https://www.econbiz.de/10010423852
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Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R. - In: Journal of Consumer Psychology 31 (2021) 4, pp. 746-764
Persistent link: https://www.econbiz.de/10012535533
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Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan; Biswas, Abhijit; Chatterjee, Subimal - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
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The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
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How the order of sampled experiential products affects choice
Biswas, Dipayan; Grewal, Dhruv; Roggeveen, Anne - In: Journal of marketing research : JMR 47 (2010) 3, pp. 508-519
Persistent link: https://www.econbiz.de/10003983857
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Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
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What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-350
Persistent link: https://www.econbiz.de/10009507149