Sensory aspects of retailing : theoretical and practical implications
Year of publication: |
2019
|
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Authors: | Biswas, Dipayan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 111-115
|
Subject: | Augmented reality and virtual reality | Cross-modal sensory effects | Sensory aspects of retailing | Sensory marketing | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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