This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are...

Purpose – The purpose of this paper is to investigate business visitor behaviour at trade shows and to propose a complementary view based on the experiential perspective in marketing. Design/methodology/approach – The paper reports an ethnographic study conducted in the context of ten...

13 Materializing the Spiritual Investigating the Role of Marketplace in Creating Opportunities for the Consumption of Spiritual Experience Richard Kedzior14 Consuming the Mists and Myths of Avalon A Case Study of Pilgrimage in Glastonbury Linda Scott and Pauline Maclaran; Part V Issues of Method...

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating...