Purpose: The purpose of this paper is to examine the impact of microblogging word of mouth (MWOM) through twitter on value co-destruction for Athens, as a tourism destination facing a sustained crisis. The study demonstrates the sentiment and sharing evolution of tweets, illustrating the value...

This study explores the interest of potential visitors to participate in a proposed cultural route, themed after the Labors of Hercules in the Peloponnese. The main objectives of this study are to outline the demographic profile of potential visitors of the route and to explore appropriate means...