Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Year of publication: |
2019
|
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Authors: | Mavragani, Eleni ; Nikolaidou, Paraskevi ; Theodoraki, Efi |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 5.2019, 1, p. 15-23
|
Subject: | customer segmentation | customer profiling | digital marketing | social media | intercultural marketing | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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