Has economics an unconscious base? Sigmund Freud was one of the greatest intellectual figures of the 20th century, an Austrian neurological doctor of Jewish origin. Much of his work remains, to this day, highly controversial, where some point to his as a genius, while others highlight his...

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases,...

Students in low-income countries often have trouble learning to read; 80-90 percent of second and third graders in some countries cannot even read a single word and may know few if any letters (RTI 2009, 2010, 2011a, 2011b). The reasons are linked to limited instructional time, textbooks or...