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Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry

Jahnert, Jonas Raphael - 2023

Persistent link: https://www.econbiz.de/10014286128

Nachhaltige Gewinne durch gebundene Kunden : eine Analyse des transaktionskostentheoretischen Hold-Up

Engel, Birgit - 2011 - 1. Auflage

Persistent link: https://www.econbiz.de/10008779074

Manage for profit, not for share : a guide to greater profitability in highly contested markets

Simon, Hermann; Bilstein, Frank F.; Luby, Frank - 2006

Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...

Persistent link: https://www.econbiz.de/10003253443

Sustainability labelling as a challenge to legitimacy : spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers

Anagnostou, Angela; Ingenbleek, Paul T. M.; Trijp, Hans van - In: The journal of consumer marketing 32 (2015) 6, pp. 422-431

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Added value of voluntary sustainability standards for non-traditional export products in the agricultural sector of Ghana

Anambam, David Yakubu - 2016

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Guilt-free food consumption : one of your five ideologies a day

Haynes, Paul; Podobsky, Stepan - In: The journal of consumer marketing 33 (2016) 3, pp. 202-212

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Do sustainability standards benefit smallholder farmers also when accounting for cooperative effects? : evidence from Cote D'Ivoire

Sellare, Jorge; Meemken, Eva-Maria; Kouamé, Christophe; … - 2019

While many studies analyzed effects of sustainability standards - such as Fairtrade or Rainforest Alliance - on … organized in Fairtrade-certified and non-certified cooperatives. Regression models with instrumental variables show that … Fairtrade has positive and significant effects on cocoa yields, prices, and living standards. These effects remain significant …

Persistent link: https://www.econbiz.de/10012014863

Shopping for good

O'Rourke, Dara - 2012

Persistent link: https://www.econbiz.de/10010505497

Fair Trade : ein Konzept nachhaltigen Handels

Hauff, Michael von; Claus, Katja - 2017 - 3., vollständig überarbeitete Auflage

Persistent link: https://www.econbiz.de/10011676007

Fair Trade : ein Konzept nachhaltigen Handels

Hauff, Michael von; Claus, Katja - 2013 - 2., überarb. und erw. Aufl.

Die Autoren stellen das Konzept Fair Trade aus der Perspektive nachhaltiger Entwicklung dar. Die jüngste Vergangenheit hat gezeigt, dass sich der internationale Handel zwar weiterhin durch eine hohe Dynamik auszeichnet. Viele Entwicklungsländer und besonders bestimmte Bevölkerungsgruppen in...

Persistent link: https://www.econbiz.de/10010236312