The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Archaeological Museum and the Museum for Science...

Purpose: Visitor satisfaction has become of significant importance and is a substantial asset in a museum’s strategic development plan. The present study elaborates on the issues of service quality, visitor satisfaction and future behavior intantions taking into consideration distinct museum...