Chiang, Che‐Chao; King, Brian; Nguyen, Thu‐Huong - In: International Journal of Culture, Tourism and … 6 (2012) 1, pp. 21-33
Purpose – This study seeks to examine the motivational and socio‐demographic characteristics of meetings, incentives, conventions and exhibitions (MICE) visitors to Taiwan in order to identify salient market subgroups or segments. The aim is to establish results with relevance to Asian...