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Brand associations in the higher education sector : the difference between shared and owned associations

Mirzaei, Abas; Siuki, Elham Helen; Gray, David; … - In: The journal of brand management : an international journal 23 (2016) 4, pp. 419-438

Persistent link: https://www.econbiz.de/10011606888

The benefits of computer-based brand concept mapping

Meißner, Martin; Kottemann, Pascal; Decker, Reinhold; … - In: Schmalenbach business review : sbr 67 (2015) 4, pp. 430-453

Persistent link: https://www.econbiz.de/10011374490

Fluch und Segen der Digitalisierung im Kontext einer Entwicklung zur Nachhaltigkeit

Arnold, Marlen; Fischer, Anne - 2019

Digitalisierung bzw. digitale Transformation sowie Nachhaltigkeit zählen gegenwärtig zu den wichtigsten globalen Megatrends. Die zunehmende Digitalisierung bringt vielfältige positive Entwicklungen und zugleich auch zahlreiche negative Folgen im Kontext einer Entwicklung zur Nachhaltigkeit...

Persistent link: https://www.econbiz.de/10012011048

The evolution of the international business field: A scientometric investigation of articles published in its premier journal

Liesch, Peter W.; Hakanson, Lars; McGaughey, Sara L.; … - 2011

1970 until 2008. We introduce a new analytical tool, Leximancer, to the fields of international business and scientometry …

Persistent link: https://www.econbiz.de/10009448427

What Sponsors Really Want: An Investigation of Sponsorship Decision-making and Choice

Margaret Johnston - 2008

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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion

Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349

Persistent link: https://www.econbiz.de/10011428637

Tracebility systems in the Western Australia halal food supply chain

Poniman, Delma; Purchase, Sharon; Sneddon, Joanne - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 324-348

Persistent link: https://www.econbiz.de/10010532979

Blue carbon : knowledge gaps, critical issues, and novel approaches

Thomas, Sebastian - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 22-38

Persistent link: https://www.econbiz.de/10010533366

A snapshpt of data quality issues in Indonesian community health

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At 21 : the Journal of Business-to-Business Marketing book review section with an analysis of book reviews rendered ; looking toward the future

Schepis, Daniel; Purchase, Sharon; Brennan, Ross - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 125-144

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