Examining the effectiveness of measuring team brand association networks with textual analysis software
Year of publication: |
2019
|
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Authors: | Walsh, Patrick ; Clavio, Galen |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 5/6, p. 293-312
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Subject: | team brand associations | brand equity | brand association networks | Leximancer |
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