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The marketing research curricu...
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Marktforschung
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785
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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
32
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Gunasekaran, Angappa
26
Hildebrandt, Lutz
26
Kuß, Alfred
26
Pepels, Werner
25
Day, George S.
24
Fayolle, Alain
24
Kotler, Philip
24
Sarstedt, Marko
24
Wamba, Samuel Fosso
24
Albers, Sönke
23
Hair, Joseph F.
23
Huber, Frank
23
Kumar, V.
23
Wind, Yoram
23
Aaker, David A.
22
Greyling, Talita
22
Sheth, Jagdish N.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Wiedmann, Klaus-Peter
20
Birks, David F.
19
Budzinski, Oliver
19
Meffert, Heribert
19
Wagner, Udo
19
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Institut für Demoskopie Allensbach
67
European Productivity Agency
63
Springer Fachmedien Wiesbaden
58
European Society for Opinion and Marketing Research
54
American Marketing Association
52
IGI Global
33
Edward Elgar Publishing
32
OECD
32
National Bureau of Economic Research
30
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
11
American Management Association
10
Centre for Educational Research and Innovation
10
HAL
10
Springer International Publishing
10
European Commission / Directorate General for Education and Culture
9
Institut der Deutschen Wirtschaft Köln
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United States / Business and Defense Services Administration
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Gesellschaft für Konsumforschung
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Springer-Verlag GmbH
8
Verlag Dr. Kovač
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World Bank
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
6
GfK-Nürnberg e.V.
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Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
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National Industrial Conference Board
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Nielsen Company
6
Walter de Gruyter GmbH & Co. KG
6
Centro de Desarrollo
5
Danish Technological Institute
5
Europäische Kommission
5
Nomos Verlagsgesellschaft
5
Organisation for Economic Co-operation and Development
5
Peter Lang GmbH
5
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Journal of marketing research : JMR
386
Journal of education for business
336
Journal of business research : JBR
199
Journal of marketing
184
The international journal of management education
180
Journal of management education : a publication of the Organizational Behavior Teaching Society
171
Journal of marketing education : JME
159
Overseas business reports : OBR
155
SpringerLink / Bücher
141
Technological forecasting & social change : an international journal
141
Issues in accounting education
136
Journal of teaching in international business
136
Journal of the Academy of Business Education : JABE
135
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of accounting education
105
Journal of management education : the official publication of the Organizational Behavior Teaching Society
101
European journal of operational research : EJOR
100
Springer eBook Collection
99
Academy of Management learning & education : AMLE
98
Journal of business ethics : JOBE
98
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Qualitative market research : an international journal
76
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of advertising research
69
Business horizons
68
Esomar congress
68
Europäische Hochschulschriften / 5
66
The journal of management development
65
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
62
International journal of production research
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
International journal of forecasting
59
Marketing : ZFP ; journal of research and management
57
Journal of business economics : JBE
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing Intelligence & Planning
52
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ECONIS (ZBW)
24,153
USB Cologne (EcoSocSci)
733
Other ZBW resources
702
EconStor
389
RePEc
356
OLC EcoSci
41
BASE
40
USB Cologne (business full texts)
19
ArchiDok
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26141
Der Verbraucher im Blickpunkt
1959
Persistent link: https://www.econbiz.de/10002286481
Saved in:
26142
International Marketing : Kramer, Roland L[aird]
Kramer, Roland Laird
-
1959
Persistent link: https://www.econbiz.de/10002286986
Saved in:
26143
Patterns of influence in the purchase of consumer durables by Mexican households
Huszagh, Sandra M.
;
Murphy, Arthur D.
- In:
An assessment of marketing thought and practice
,
(pp. 1-6)
.
1982
Persistent link: https://www.econbiz.de/10003583721
Saved in:
26144
Market research and forecasting for the chemical industry : the state of the art
Hutchesson, B. N. P.
- In:
ESOMAR WAPOR congress : [papers
,
(pp. 807-841)
.
1967
Persistent link: https://www.econbiz.de/10003583755
Saved in:
26145
Europäische Artikelnummer und Scanning - ihre Bedeutung für Handel, Industrie und
Marktforschung
Huppert, Egon
-
1981
Persistent link: https://www.econbiz.de/10003583885
Saved in:
26146
Marktforschung
als Verbandsaufgabe
Huppert, Walter
- In:
Aktuelle Absatzwirtschaft
,
(pp. 173-175)
.
1964
Persistent link: https://www.econbiz.de/10003583896
Saved in:
26147
Arbeitsbereiche der Marketing-Praxis
Heinrich, Karl
- In:
Harzburger Hefte : Zeitschr. d. Akademie für …
(
1962
)
6
,
pp. 32-36
Persistent link: https://www.econbiz.de/10002764314
Saved in:
26148
Handboek van marktanalytische gegevens
1957
Persistent link: https://www.econbiz.de/10003139673
Saved in:
26149
Der Beitrag der Konsumforschung zur Diagnose und Prognose konjunktureller Entwicklungen
Poser, Günter
-
1969
Persistent link: https://www.econbiz.de/10012873741
Saved in:
26150
Die Planung der individuellen Konsumtion mit Hilfe von Wirtschaftsrechnungen der Werktätigen
Reuscher, Gerhard
-
1963
Persistent link: https://www.econbiz.de/10012874147
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