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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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The handbook of data science and AI : generate value from data with machine learning and data analytics
Papp, Stefan; Weidinger, Wolfgang; Munro, Katherine; … - 2022
Persistent link: https://www.econbiz.de/10012705148
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New methods of market research and analysis
Erickson, G. Scott - 2017
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing … analytics -- Index. …
Persistent link: https://www.econbiz.de/10012419949
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Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
Keller, Bernhard (ed.); Klein, Hans-Werner (ed.);  … - 2019 - 2., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011982477
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Research on big data, VGI, and the tourism and hospitality sector : concepts, methods, and geographies
Ferreira, Daniela - In: Big data and innovation in tourism, travel, and …, (pp. 75-85). 2019
Persistent link: https://www.econbiz.de/10012005205
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Handbook of marketing analytics
Mizik, Natalie; Hanssens, Dominique M. - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications … LEARNING AND BIG DATA; 11 Machine learning and marketing; 12 Big data analytics; PART VI GENERALIZATIONS AND OPTIMIZATIONS; 13 …
Persistent link: https://www.econbiz.de/10011812579
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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Marketing analytics : a practical guide to improving consumer insights using data techniques
Grigsby, Mike - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011793665
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New methods of market research and analysis
Erickson, G. Scott - 2017
analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new …
Persistent link: https://www.econbiz.de/10011754595
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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Mizik, Natalie (ed.); Hanssens, Dominique M. (ed.) - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications …
Persistent link: https://www.econbiz.de/10012492441