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The marketing research curricu...
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972
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933
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785
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Kapferer, Clodwig
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60
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39
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33
Homburg, Christian
32
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
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26
Ellenrieder, Peter
26
Gunasekaran, Angappa
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Hildebrandt, Lutz
26
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Pepels, Werner
25
Day, George S.
24
Fayolle, Alain
24
Kotler, Philip
24
Sarstedt, Marko
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Albers, Sönke
23
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23
Huber, Frank
23
Kumar, V.
23
Wind, Yoram
23
Aaker, David A.
22
Greyling, Talita
22
Sheth, Jagdish N.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Lehmann, Donald R.
20
Wiedmann, Klaus-Peter
20
Birks, David F.
19
Budzinski, Oliver
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Meffert, Heribert
19
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19
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European Productivity Agency
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American Marketing Association
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IGI Global
33
Edward Elgar Publishing
32
OECD
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National Bureau of Economic Research
30
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Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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5
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Journal of marketing research : JMR
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Journal of education for business
336
Journal of business research : JBR
199
Journal of marketing
184
The international journal of management education
180
Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of marketing education : JME
159
Overseas business reports : OBR
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SpringerLink / Bücher
141
Technological forecasting & social change : an international journal
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Issues in accounting education
136
Journal of teaching in international business
136
Journal of the Academy of Business Education : JABE
135
Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of accounting education
105
Journal of management education : the official publication of the Organizational Behavior Teaching Society
101
European journal of operational research : EJOR
100
Springer eBook Collection
99
Academy of Management learning & education : AMLE
98
Journal of business ethics : JOBE
98
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Journal of the Academy of Marketing Science
80
Qualitative market research : an international journal
76
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of advertising research
69
Business horizons
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Esomar congress
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Europäische Hochschulschriften / 5
66
The journal of management development
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of retailing
62
International journal of production research
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
International journal of forecasting
59
Marketing : ZFP ; journal of research and management
57
Journal of business economics : JBE
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing Intelligence & Planning
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
733
Other ZBW resources
702
EconStor
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RePEc
356
OLC EcoSci
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BASE
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81
Integration von Big Data-Komponenten in die Business Intelligence
Baars, Henning
;
Kemper, Hans-Georg
- In:
Controlling : Zeitschrift für erfolgsorientierte …
27
(
2015
)
4/5
,
pp. 222-228
Persistent link: https://www.econbiz.de/10010510560
Saved in:
82
Analytics
: a catalyst for stagnant science?
Chiaburu, Dan S.
- In:
Journal of management inquiry
25
(
2016
)
1
,
pp. 111-115
Persistent link: https://www.econbiz.de/10011427699
Saved in:
83
Big Data in accounting : an overview
Vasarhelyi, Miklos A.
;
Kogan, Alexander
;
Tuttle, Brad M.
- In:
Accounting horizons : a quarterly publication of the …
29
(
2015
)
2
,
pp. 381-396
Persistent link: https://www.econbiz.de/10011304152
Saved in:
84
How "big data" can make big impact : findings from a systematic review and a longitudinal case study
Wamba, Samuel Fosso
;
Akter, Shahriar
;
Edwards, Andrew
; …
- In:
International journal of production economics
165
(
2015
),
pp. 234-246
Persistent link: https://www.econbiz.de/10011309039
Saved in:
85
Golden rule of forecasting : be conservative
Armstrong, Jon Scott
;
Green, Kesten C.
;
Graefe, Andreas
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
Saved in:
86
Simple versus complex forecasting : the evidence
Green, Kesten G.
;
Armstrong, Jon Scott
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1678-1685
Persistent link: https://www.econbiz.de/10011317091
Saved in:
87
Using "Big Data" for
analytics
and decision support
Power, Daniel J.
- In:
Journal of decision systems
23
(
2014
)
2
,
pp. 222-228
Persistent link: https://www.econbiz.de/10010370177
Saved in:
88
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
89
Analytics
based decision making
Agrawal, Deepak
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 332-340
Persistent link: https://www.econbiz.de/10010492667
Saved in:
90
The analytical firm : estimating the effect of data and online
analytics
on firm performance
Bakhshi, Hasan
;
Bravo-Biosca, Albert
;
Mateos-Garcia, Juan
-
2014
Persistent link: https://www.econbiz.de/10010408946
Saved in:
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