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Essays on personalized pricing...
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Drivers of corporate reputation and its differential impact on customer loyalty
Schwaiger, Manfred
;
Witmaier, Alexander
;
Morath, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013168102
Saved in:
2
Seeking the perfect price : consumer responses to personalized price discrimination in e-commerce
Hufnagel, Gerrit
;
Schwaiger, Manfred
;
Weritz, Louisa
- In:
Journal of business research : JBR
143
(
2022
),
pp. 346-365
Persistent link: https://www.econbiz.de/10013194545
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