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The role of smart technologies in decision making: developing, supporting and training smart consumers

Pantano, Eleonora (ed.) - 2019

Persistent link: https://www.econbiz.de/10012178674

When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate

Pantano, Eleonora - In: Journal of business research : JBR 123 (2021), pp. 117-125

Persistent link: https://www.econbiz.de/10012430473

Creativity and marketing : the fuel for success

Pantano, Eleonora (ed.) - 2021

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in...

Persistent link: https://www.econbiz.de/10012816731

Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries

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Persistent link: https://www.econbiz.de/10012544765

Creativity and marketing : the fuel for success

Pantano, Eleonora (ed.) - 2021

Persistent link: https://www.econbiz.de/10012545063

Shopping centers revisited : the interplay between consumers' spontaneous online communications and retail planning

Pantano, Eleonora; Dennis, Charles; De Pietro, Michela - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

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Corporate brand image : technology and innovation in e-tailing

Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022

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Shopping with(out) distancing : modelling the personal space to limit the spread of contagious disease among consumers in retail stores

Pantano, Eleonora; Pizzi, Gabriele; Bilotta, Eleonora; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1764-1782

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Technology and Innovation for Marketing

Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019

Persistent link: https://www.econbiz.de/10013180467

"Take it or leave it?" : evidence on cultural differences affecting return behaviour for Gen Z

Serravalle, Francesca; Vannucci, Virginia; Pantano, Eleonora - In: Journal of retailing and consumer services 66 (2022), pp. 1-10

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