Corporate brand image : technology and innovation in e-tailing
Year of publication: |
2022
|
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Authors: | Vannucci, Virginia ; Pantano, Eleonora |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 347-362
|
Subject: | Innovation management | technology management | e-tailing | retailing | omnichannel retail | data-driven strategy | consumer-computer-interaction and luxury branding are discussed | Innovationsmanagement | Einzelhandel | Retail trade | Luxusgüter | Luxury goods | Markenführung | Brand management | Innovation | Online-Handel | Online retailing | Markenimage | Brand image |
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