The children's influence on the parent's buying behavior as well as on the family budget was neglected in the past. In today's modern lifestyles, dominated by technological devices and digital media, children are greatly exposed to ads and messages that are fostering their eagerness for certain...

Information from social media can have a strong influence on health behaviors in general population. The aim of this study is to explore the association between exposure to COVID-19 information gained through social media and health behaviors in line with public health recommendations, including...

The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing...

The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing...

The world economic crisis has necessitated finding ways for survival in the most pessimistic scenarios or just cutting costs in the best situations. US Banks suffered the most from the crisis. Banks in Macedonia are not feeling the same effects. The world financial crisis didn't jeopardize the...

Generation Z, known also as 'Net generation' and 'Digital natives', is of particular interest for researchers do to its specifics originating from the changes caused in the everyday's live by the new technologies. This cohort is known to be highly vulnerable to several economic and social risks,...

Education is our hope for a better future. As the Nobel Prize winner, Nelson Mandela said: "Education is the most powerful weapon which you can use to change the world." It is the best-known instrument for promoting human rights, democracy, reducing poverty and creating a mindful social...

This paper is an action research conducted to demonstrate the connection between the use of power by members of the Board of directors and the social responsibility of the company that reflects the building of the corporate image of the company, which is crucial for increasing its efficiency....

The peculiarity and uniqueness of family businesses set them apart from other businesses in many things. Natural need of man to survive in these harsh circumstances forces him to constantly seek new sources of funding or simply tries to improve the existing. Secure existence is difficult to...

This paper presents an action research conducted in function of proving the connection between effective communication and organizational culture. Bearing in mind that we communicate daily wherever we are, including our work places, we can conclude that communication is a part of our daily...