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Profiling the entitled consumer when individualism and collectivism are co-dominant

Edey, Philip; Knight, Joseann - In: Journal of retailing and consumer services 42 (2018), pp. 98-106

Persistent link: https://www.econbiz.de/10011826068

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study

Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 405-415

Persistent link: https://www.econbiz.de/10008099977

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study

Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415

Persistent link: https://www.econbiz.de/10008065381

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers

Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing Intelligence & Planning 26 (2008) 4, pp. 405-415

Purpose – The purpose of this paper is to discuss the impact of the recent European Union (EU) expansion on the international marketing strategies of Fjord Seafood, a Norwegian farmed salmon producer. Design/methodology/approach – The Norwegian salmon industry provides an interesting case...

Persistent link: https://www.econbiz.de/10014946116