The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers
Year of publication: |
2008
|
---|---|
Authors: | Melewar, T.C. ; Mui, Helene ; Gupta, Suraksha ; Knight, Joseann |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 4, p. 405-415
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Marketing mix | European Union | Fish farming | Norway |
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