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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639

Persistent link: https://www.econbiz.de/10011982928

A study on exploring the factors influencing celebrity endorsement credibility

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 2, pp. 494-509

Persistent link: https://www.econbiz.de/10011860661

The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: IIMB management review 33 (2021) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10013205204

Role of celebrity credibility on banking service providers

Singh, Ramendra Pratap - In: Marketing intelligence & planning 41 (2023) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10014253351

Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation

Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant - In: Journal of retailing and consumer services 60 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012502649

Social networking sites and customers’ attitude towards advertisements

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Journal of Research in Interactive Marketing 13 (2019) 4, pp. 477-491

Purpose: The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively...

Persistent link: https://www.econbiz.de/10012187556

An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India

Banerjee, Neelotpaul; Siddhanta, Somroop - In: Global business review 16 (2015) 4, pp. 609-622

Persistent link: https://www.econbiz.de/10011409493

Effect of social networking advertisements on shaping consumers' attitude

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306

Persistent link: https://www.econbiz.de/10011778372

The impact of promotional mix on profit in the B2B sector

Siddhanta, Somroop; Banerjee, Neelotpaul - In: Marketing intelligence & planning 32 (2014) 5, pp. 600-615

Persistent link: https://www.econbiz.de/10010406674

Using artificial neural networks (anns) to improve agricultural knowledge management system (KMS)

Chanda, Mriganka Mohan; Banerjee, Neelotpaul; … - In: International journal of knowledge management : IJKM ; … 16 (2020) 2, pp. 84-101

Persistent link: https://www.econbiz.de/10012292068