Narrow search
Showing 21 - 30 of 122
Cover Image
Introduction to the special issue on social and environmental issues in advertising
Yoon, Sukki; Oh, Sangdo - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011547883
Cover Image
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Cover Image
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Cover Image
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Cover Image
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki; Vargas, Patrick T. - In: Psychology & marketing 27 (2010) 12, pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Cover Image
"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu; Torelli, Carlos; Yoon, Sukki; … - In: The journal of consumer marketing 27 (2010) 6, pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
Cover Image
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Cover Image
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Cover Image
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Cover Image
Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Baek, Tae Hyun; Bakpayev, Marat; Yoon, Sukki; Kim, Seeun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 850-867
Persistent link: https://www.econbiz.de/10013209444