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Guilt and shame : environmental message framing effects

Baek, Tae Hyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 440-453

Persistent link: https://www.econbiz.de/10011744304

Food waste perceptions : vice versus virtue foods

Seo, Joon Yong; Yoon, Sukki - In: Journal of consumer marketing 39 (2022) 3, pp. 267-277

Persistent link: https://www.econbiz.de/10013398145

The COVID-19 threat and luxury advertising

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596

Persistent link: https://www.econbiz.de/10014326136

Message assertiveness and price discounts : differences between hedonic and utilitarian consumption

Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172

Persistent link: https://www.econbiz.de/10014450246

Gym membership programs : image motivation and conditional discount framing

Pan, Xiaofei; Yoon, Sukki - In: Journal of current issues and research in advertising 43 (2022) 3, pp. 301-318

Persistent link: https://www.econbiz.de/10013358834

Hypocrisy induction in advertising

Kim, WooJin; Ryoo, Yuhosua; Drumwright, Minette E.; … - In: Journal of advertising 52 (2023) 3, pp. 349-368

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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands

Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011547936

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Kim, Kacy K. (ed.) - 2016 - 1st ed. 2016

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news,...

Persistent link: https://www.econbiz.de/10012396564

"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands

Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: Social and environmental issues in advertising, (pp. 42-60). 2017

Persistent link: https://www.econbiz.de/10011591378

The impact of IFRS on financial analysts' forecast accuracy in the Asia-Pacific region : the case of Australia, Hong Kong and New Zealand

Cheong, Chee Seng; Kim, Sujin; Zurbruegg, Ralf - In: Pacific accounting review 22 (2010) 2, pp. 124-146

Persistent link: https://www.econbiz.de/10008699978